Inside Out cover and pictorial - Styling by Simone Barter, Photography by Anastasia Kariofyllidis
Have you ever been flicking through an interiors magazine and suddenly an image has made you stop in your tracks? It captures your imagination and for a glorious moment you’re transported into that amazing space with the perfect lighting, the effortlessly balanced composition and the relaxed, smiling owner. Next time an image has this effect, check the by-line - it could well be one taken by Anastasia Kariofyllidis.
I’ve been following Anastasia for a while now, initially through her pictorials in interiors magazines and then via Instagram. Her work has a luminous yet unassuming and almost spontaneous feel, whilst consistently delivering on the fundamentals of considered framework and lighting. Embarking on the sea change eleven years ago from the creative hub of Melbourne, this now Sunny Coast local has been consistently providing some of Australia’s biggest and best magazines with insightful imagery - including the portrayal of numerous Sunshine Coast creatives, their work and their homes. Although Anastasia’s portfolio contains a delectable selection of travel, product, food, landscape and fashion imagery, I must admit it’s her interior shots that are my favourites. Her visual wizardry has secured two of the last three Inside Out covers, and is regularly featured in Country Style, Queensland Homes, Australian House & Garden, Home Beautiful and our local stalwart Salt Magazine - to name just a few!
However her work is not limited to magazine pictorials. She has also collaborated with renowned Brisbane stylist Tahn Scoon, capturing Tahn’s beautiful work for two successful editions of her book “New Vintage: the homemade home”, and has a stunning portfolio of still life imagery which begs to be printed and framed.
With such an impressive body of work and being so constantly in demand across various industries, I was a little nervous about meeting Anastasia. Big reputation equals big ego, right? So very, very wrong.
I have to say that I’ve been fortunate to meet some lovely people since moving to the coast, and Anastasia is right up there with the best of them. We met at Husk & Honey for a quick coffee, and ended up chatting for over two hours! She instantly put me at ease with her warm personality and it seemed we talked about anything and everything - past Melbourne haunts, the winding path of a creative's career, cinema verite (google that one folks!), and even laughing at one point about the ongoing challenges of the rolling renovation! Anastasia has that unassuming talent of being able to openly and honestly engage in a conversation, and you can see that this is evident time and again through her photography. Her subjects always look relaxed and comfortable, establishing the ambience which is then invitingly conveyed throughout the image as a whole. This ability to put your subject at ease - to be interested in their story - is an innate skill and not one which is easily learnt, and I believe it’s a measured part of Anastasia’s success.
Her easy and open nature is also conveyed through her photographic style - as previously mentioned, although meticulously framed and beautifully exposed, her images have a relaxed and almost spontaneous air to them and, to me, a beautiful feeling of inclusion.
With Anastasia’s expanding body of work and her 'in demand' status, this Sunshine Coast based photographer is striving ahead in leaps and bounds. Her obvious talent is unquestionable, however I believe it’s her passion for her craft and her humble yet engaging personality which makes Anastasia a genuine triple threat, in the very best possible way.